Lead Magnets, Promotional Pop-ups, Opt-in Forms, Subscription Incentives… all different names for the same thing; essentially something you offer potential buyers, clients, or followers in exchange for their contact information. There are a number of ways to go about this, but here are some tips for an effective promotional pop-up to ensure you succeed:
- Make it pop! After 10seconds on the website, a little banner pops up, asking if you would like to join us. It only pops up once, the first time you visit the site.
- Non-Spammy. Nobody wants more junk email… You must reassure potential subscribers that you won’t be sending them an endless stream of mail-outs. Give a clear reason for the subscription. If you use a pop-up banner, ensure it’s only shown once.
- Clear Incentive. Offer something with real value. Banners offering to “keep you up to date with the latest news” have far lower conversion rates than those offering an incentive with real perceived value. Guides, design templates, plugins, and toolkits are the most sought after items.
- Attractive & Professional. Ensure your banner looks professional… if the banner looks spammy or poor quality, visitors will assume the same about the incentive being offered.
If you need further help getting your creative juices flowing, or have ideas for your next creative project, give GB Design Studio a call. We’d love to help bring your big ideas to life.
