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5 ways to keep prospects on your website longer

In the midst of this crazy, digital age, you might hear the argument that as long as you have a Facebook business page and are on social media platforms, you don’t need a website. First, that is totally untrue. If Facebook pulled the plug and disappeared tomorrow, all of your content, photos and followers would go with it — and what would you be left with?

A website is an absolutely necessary marketing platform to have. It’s a space that gives prospective clients a chance to learn more about your brand and what you can offer them. You also look more professional, legitimate and credible. Often, it can be tough enough to drive traffic TO your website — to check out all of those great things about you and your services, products, or both. Because of this, it’s even more important to KEEP those individuals on your website for as long as possible.

Here is a list of 5 easy ways that you can make sure that they stay:

1. Make it really clear who you are and what you do.
In the first few seconds, if it’s difficult for someone to figure out what your website (or business or blog) is about, they’re going to make a quick exit. Make sure that your logo and name is one of the first elements that they see — as well as some quick hits about your offers. For example, when someone visits our website, they should be able to quickly figure out that we are graphic/web designers and offer branding and monthly retainer services and that we primarily focus on working with brands driven for small and large businesses. If someone isn’t looking for what we offer, we might not be a good fit in working together and that’s OK. But, if a business coach is looking to go through a rebrand and they need a quick turnaround, then we will probably be the right the job. They will see that — and continue to click through to other pages — to learn more about us, our pricing — and what months we have open to book package jobs.

2. Provide a call to action — in more than one place.
A call to action is crucial if you want prospects to either keep following you or contact you in some way. This can be in the form of an email newsletter sign-up, an opt-in to download a freebie that will offer them some help and value — or something as simple as a link to your contact page. CTAs keep people interested in and in contact with you — even after they leave your website. They’ll take action if they like what they see and want to talk to you about a possible hire — and they’ll take action even if they don’t have the need or budget to afford you right now, but they might in the future. Or, they want to learn more about or from you. You can sprinkle these in a couple of different spots on each page, or at the end of each blog post. There really can never be too many! They can be a mix of embedded forms directly on the site — or pop-ups. You want to encourage them to call, email, subscribe, share, follow, download or buy.

3. Keep the design simple.
As a designer, of course we can’t stress this point enough. Simple design is always the best kind, whether it’s a logo, website, PDF, social media graphic or anything else. The less busy that a page is, the quicker that a visitor will be able to scan it. If the branding is on point, navigation is easy to follow and the visuals are engaging, people will definitely stay around longer.

4. And, the content short and sweet.
In a very similar way, keep the words simple as well. Make sure that sentences and paragraphs — and any blocks of copy — are easy to read and to the point. And, make sure that you’re not just throwing around fluff. Utilize the space for copy in a smart fashion — and make sure that you’re not saying things just to impress a prospect — language that might actually be over their head and difficult to understand. Let people know who you are, what you do and what you can offer THEM (it’s all about helping the client, after all) that they’re not going to find anywhere else, with anyone else. Let the words on the screen pack a punch that can be quickly absorbed — and leaves someone thinking, “I HAVE to talk to or work with (these guys)!”

5. Integrate photos + videos!
Just like good and simple design, photos and videos can help to greatly elevate a page’s dynamic, look and feel. People relate to people and like to see photos (or videos) of them. This is why we find that posting a photo on Facebook creates so much more engagement than just a status made up of words. People would truly rather read a couple of quick sentences about you and then literally SEE you. It’s just human nature and simply a golden rule of design — to keep a healthy balance between copy and imagery. And, although there are many who would still rather read books than watch movies, We are big believers that someone will watch a quick 2-minute video of you over reading an exceptionally long blog post or 4-5 paragraphs of lengthy copy about what you can offer them.

For more information on how we can design or update your current website, please contact us today. 07801 214657