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Six steps to expert logo design

Your logo should be unique

When thinking about the design of your company logo, it’s easy to fall into the ‘I want one of those!’ trap. Whilst you may admire and like existing logos, it’s vitally important that your logo – like you and your business – is unique.

Your logo should be simple

When it comes to logo design, less is most definitely more. Your logo should be able to command attention when it needs to, but it shouldn’t detract from other information you may be trying to communicate. Complication causes confusion – always go for the classic.


Your logo should represent your business values

Your logo is a vital piece of your branding identity and should represent the personality and values of your business. Here at GB Design Studio we use colour psychology to create the perfect colour or colour combination for our client’s logos and brand.