With so many Instagram algorithm changes, it’s getting harder to get noticed however as a brand or a business it is crucial to increase your brand awareness on the most popular social media platform.
Instagram has over 1 billion users and at least 200 million of those users visit at least one business profile a day.
Can you name the top social media platforms? You don’t need research for that. They are Facebook, Instagram, Whatsapp, YouTube, Twitter, among a few others.
Internet marketing has changed over time. Instagram, just like Facebook and YouTube, are social media giants – The game-changers.
Increase Brand Awareness on Instagram in 2022
With over 1 billion users, it is right to say, Instagram has a large audience. 200 million Instagram users visit at least one business profile daily. 81% of people use Instagram to help research products and services, and 90% of Instagram users follow a business. 2 in 3 people say the network helps interact with brands, that’s why it’s no surprise that business accounts see an average of 1.46% monthly follower growth.
Here are some tips to increase your brand awareness:
1. Build a solid profile
Your profile communicates your brand to its audience and can serve as an Instagram landing page and help convert visitors into customers. Key to your profile is having a link either to your website or blog post. Have a strong bio description.
2. Use hashtags
You can use up to 30 hashtags on any story or post. The purpose of these is to categorize your posts, increase engagement, increase followers and help you reach your target audience.
3. Call to Action
A call to action in your posts is key to directing an audience to your website or engage with your content. Wether it be a “visit link in bio” or a “tag a friend” call to actions are great ways to boost your content’s performance.
4. Content Calendar
Make your posts intentional, strategic and organized. This is why a content calendar ensures your post are relevant and thought out.
Let us know if you have any other tips on increasing your brand awareness of Instagram. We’re always on the lookout for more tips and tricks to stay relevant on the app!
If you need social media graphic design, printing materials, or have ideas for your next website design project, give GB Design Studio a call. We’d love to help bring your big ideas to life.